4 Impactful Tech Investments for Small Business Owners

by Courtney Rosenfeld

Investing in technology is a great way to funnel your profits back into your business. Adopting advanced business technology can reduce your operating costs, increase revenue, and save you from countless hours of tedious work. Not sure where to start? First, you must determine your tech needs. The right tech investments for your small business will depend on which tasks you struggle with the most, whether it’s keeping visitors on your website or managing your financial accounts. Here are four areas to focus your tech spending!

Website Improvements

Improving your website through mobile-friendly design and personalization technology will help you convert more visitors into paying customers.

• Make sure your website is fully accessible and functional on mobile devices.
• Create unique website experiences for individual visitors with personalization technology.
• Work with an affordable web design service like Web Design by Rick to have your website redesigned without breaking the bank.

Cybersecurity Preparedness

Small businesses are just as vulnerable to cyberattacks as large enterprises, if not more so. Invest in tech to prevent data breaches and attacks.

• Safeguard your business from cyber security threats with a solid data protection and recovery plan.
• To be effective, a good disaster recovery plan needs to be well-thought-out, detailed, and sufficiently tested. Process mapping ensures that every step is assessed and documented. Organize your project with a process map that you can download for free to ensure that vital components of your recovery plan are addressed and recorded.
• Establish a cybersecurity budget that makes sense for your business.

Accounting Software

Too many businesses fail due to cash flow problems. Keep an eye on your financial health with a solid bookkeeping system.

• Modern accounting software will save you a lot of time on daily administrative tasks.
• Choose accounting software that connects with your financial accounts to keep your information updated automatically.
• If you’re on a tight budget, test out some free accounting tools before paying for software.

Marketing Automation

Automating your marketing strategies will help you reach more consumers in less time, all the while staying under your budget.

• Marketing software can automate everything from customer support to email campaigns.
• You can also use marketing automation tools to streamline your social media marketing
• Set a marketing automation budget based on your sales and marketing goals.

The entrepreneurs of today simply cannot afford to overlook technology. Investing in tech upgrades is essential for keeping up with your competitors and remaining relevant in this fast-paced world. Whether you’re looking for tools to save time or increase revenue, the right technology will help you meet your business goals.

Are you ready to redesign your website? Web Design by Rick can help! We offer affordable web design services to small businesses just like yours. Contact us today for a free quote! (315) 652-3820.

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