6 Reasons Why Your Business Isn't Showing Up on Google (And What To Do About It!)
When you’re just starting out with your business, the last thing you want to think about is how visible you are online. After all, visibility can feel like quite a daunting task when you’re trying to tackle so many different things at once. Fortunately, getting your business up on Google and other local directories doesn’t have to be that difficult. There are plenty of easy ways for you to get yourself out there without having to stress about it too much. However, for some businesses this isn’t that simple. In today’s digital world, search engines continue to grow in importance as more people conduct their online activities through them. Even if most users don’t know it, search engines actually have a massive impact on the success or failure of businesses in general and new ones in particular. So if your company is not showing up on Google search results, here are 6 reasons why and what you can do about it!
Your Business Hasn’t Been Registered on Google Yet
One of the first things you need to do if you want your business to appear on Google is to register it with Google My Business. What this means is that you will be able to confirm your business address, add your contact information, and input your hours of operation so that people who are searching for your business online can see the information that is relevant to them. You’ll also be able to add a picture of your business for Google Maps users so that they can recognize your storefront when they see it. This is a great first step to getting your business on Google because once people can find your company, they can start finding your website and other social media pages. If you haven’t registered your business with Google yet, be sure to take care of this as soon as possible.
Your Website Isn’t Showing up in Search Results
If you’re not showing up on Google, this could be due to a number of reasons. If the first thing people see when they do a search for your business is another company that has a website, then yours might not be showing up. This can happen if you don’t optimize your website for search engines. If your site isn’t optimized for search engines, then you won’t show up in search engine results. At the same time, you also don’t want to over-optimize your website and be penalized by Google. In order to avoid this, it’s important to hire a website design company that has experience in SEO. SEO basically means that you’re optimizing your website to be as easy to find as possible. One of the best ways to do this is to make your title tags descriptive. You should also include your keywords in your meta description. However, you don’t want to go overboard with keyword stuffing and end up looking silly. You want to include just enough keywords to get people’s attention and then get them to click on your link.
You Don’t Have Enough Quality Content
If you want your website to appear in Google’s top results, you’ll need to have a certain amount of high-quality content on your website. This means that you should have a minimum of about 100 words per page on your website, but you can have more than that if you’d like. The best types of content for your website include: - Blog posts: These allow you to talk about issues in your industry and provide solutions and information that your readers will find useful. - Images: You can use images to supplement your content and make it more visually appealing. - Videos: You can even use videos to teach your readers new things.
You Don’t Have Adequate SEO Practices in Place
If you have optimized your website, but your website still isn’t showing up in search results, then it might be because your website isn’t optimized enough. If your website isn’t optimized enough, then it might not make it past the first few pages of search engine results. To make sure that this doesn’t happen to you, make sure that you have implemented the following practices: - Make sure that your website has good content. You can’t have a website that is entirely made up of ads. You need to have plenty of quality content for your readers. - Make sure that you have your keywords in the right places. Your business name and blog posts should include your keywords. - Stay consistent with your keywords. Don’t suddenly change the focus of your page because it’ll get you penalized by Google.
Your Website Doesn’t Look Good On Mobile Devices
If your website isn’t appearing on Google, it might be because people are using mobile devices to search for things. Google recently released information that showed that more than half of all searches are conducted on mobile devices. If your company isn’t showing up on Google, you might not be targeting these devices. This can happen if you have a website that isn’t mobile-friendly. If your website isn’t mobile-friendly, it won’t show up in Google’s mobile search results because it doesn’t meet the criteria for these types of searches. To fix this, you can hire a website design company in order to get a mobile-friendly website design.
Conclusion
In order to get your business to show up on Google, you must first understand why your business isn’t showing up in the first place. Once you’ve identified the problem, you can take the necessary steps towards solving it. Getting your business to show up on Google isn’t an easy task, but it is something that you must do if you want to succeed. Yes, getting your business to show up on Google can be difficult, but it’s also something that can be done with relative ease if you know what you’re doing.
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