The long and the short form are – maybe. Your website is your company’s front to the world; if you’re still stuck on the last century idea of your web site as the company storefront where people see products on display and buy them, then the answer is probably yes.
Good business mentors will show you how you can improve your website by building communities, either by adding downloadable content, or by putting content management software on your system, like interactive blog software or web forums.
The trick to driving business to your web site is repeat business, and a regular series of downloadable content products can definitely do this.
There is more to boosting your website’s repeat traffic than just downloadable content.
In addition to this, a good business mentor will use the mentor-pupil relationship to help you build a full spectrum strategy of internet marketing, from keyword optimized AdWords to targeted campaigns around specific product releases and customer events.
When checking out your business mentor’s proposals for ways to improve your website, always do the formal rounds of due diligence – ask to see their work for prior clients, and be willing to talk to those clients.
In particular, be wary of any business mentors with websites geared solely towards selling their downloadable products.
Remember that your business mentor is running his own business. He may be trying to earn a living on his own, but be cautious about being led into a ‘downmarket’ relationship.
While they often are called “Australian 2 Up” or similar things, most of the downmarket relationships (where you are recruited to sell his service, and every recruit passes on a fraction of their income to you, and you to the person who recruited you), they always flame out badly, with a mean half-life of about 18 to 24 months. (You can usually figure out what the ‘next’ downmarket networking business will be by paying attention to Google ads on web searches related to marketing and internet marketing.)
While your mentor may be running his business, you need to focus on yours and take the hard line approach.
Always ask yourself “Is this doing what I need it to be doing to be successful?”
Always ask if this is helping your business or his, and remember that mentor and pupil relationships aren’t marriages.
He should be happy to see you taking your website on its own and being successful.
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