Hypnotists Web Design

Let's talk about your website, because it's important.

You are your website and your website is you.

If it's ugly, you're ugly.

If it's confusing, you're confusing.

Every prospect who turns away from it in disgust turns away from you in disgust.

You have a brand, a voice, a personality. Your website has a brand, a voice, a personality. And they are one and the same.

You might think this isn't important for you. You network and attract clients in person. Excellent. But what do they do as soon as they've done meeting you?

They Google you.

They find your website.

Then they judge you for it.

So it pays to get it right.

Here's how to get it wrong:

Great for hypnotists, terrible for websites

Many websites of all kinds - including and especially hypnotists - misjudge attention spans.

My pet theory?

We're used to having people focus on us.

We tell them to close their eyes and pay attention to nothing but the sounds of our voices... and they do.

Unconsciously, we assume folk have long attention spans. Our work goes better when we do.

But, contrary to what I said at the start of this article, there's one important way your website isn't you.

It doesn't have your readers in the same space as it.

When you're present with your subjects, it's easy to captivate them. Across the internet, that becomes harder. Rather than having the full suite of your magnetism, a webpage is just some text, images, maybe a video or two.

Maybe you're an Ericksonian hypnotist, maybe not.

Either way, your website sure isn't.

It can't afford to drone on and on about irrelevant stuff. Erickson could famously talk about tomato plants when asked about healing. That works in person. With your website, confusion and verbosity aren't tools of hypnosis. All they do is drive readers away.

Allow me to get to the point, which is:

Get to the point.

Hypnotists can afford to go slow at times because it pays off later. A long, winding tale about going for a hike can put someone in a deeper trance than when you rush.

Your website has no such luxury.

What are your readers feeling right now?

When you're adding anything to your site, this is the question to ask yourself.

The answer varies based on what you offer.

If you deal with chronic pain, then they'll feel something different than if you're into sports performance.

But the answer will be similar.

They're in some kind of distress.

It might be a physical issue, an emotional one, or even the pain of not living up to their potential.

Assume that's agony for them.

And you have the answer to their questions - the remedy for their woes.

(I hope that's the case, anyway.)

Then, thinking about the folks visiting your website, two things become clear.

It's your professional duty to let them know you can help, and

Their discomfort fills them with urgency.

Sure, plenty of folks are both willing and able to dive deep into scientific journals, hunting for the solutions they need. But they won't start there. They'll look to see if someone else has done the hard work for them.

If you don't make it clear you have what they seek, they'll move on.

Maybe not all of them.

But most of them.

The stats keep changing, but the typical reader spends a couple of seconds looking at your site. If they don't see any reason to stick around in that time, they won't.

What hooks potential customers in

We hypnotists resolve the sorts of issues other folks can't.

These are longstanding problems, as most folk try to figure it out on their own first.

When that doesn't work, they look elsewhere for answers.

With them, they bring the hope that someone can help them... and the doubt that it's even possible.

For some problems, like quitting smoking, they might think they can't do it.

For others, like managing chronic pain, they might not think anyone can do it.

Your readers might be open to less conventional approaches... but think hypnosis is hokum because all they know of it is what they see on TV.

This is what you need your website is up against. It needs to handle it, all in the blink of an eye.

You need to handle doubt, in every flavour it can come in. Because there's doubt in the process ("there's no way anyone can do that!"), doubt in themselves ("but will it work for me?") and doubt in you ("just because it's possible, doesn't mean you can do it").

Handle these doubts and they'll see you as someone who can solve their problem.

A tall order?

Sure, but this is what marketing is all about.

So while I could overload you with every marketing technique out there, I'll say this instead:

Have a look at each element on your websites. The pictures, the headings, the blocks of text, the links - each one, one at a time.

With each, think about your potential clients, and the pain and doubt they feel.

Then ask yourself, does this element reduce their doubts?

Lots of hypnosis websites have long, rambling backgrounds about how they learned the craft. Is there value (marketing and otherwise) in your story? Absolutely. But does it alleviate any of their doubts? Eh, not really. So it probably shouldn't be the first thing they see.

I'm not saying take it out. Never dial down your personality. And your story is useful - once the reader knows you can help them, it can be what helps them decide you should. But make no mistake - at first, they care more about what you can do than who you are.

There are other things this rule of thumb doesn't apply to - like your navigation menu. Those won't remove any doubts but they serve a useful purpose anyway.

The key is to focus on what's supposed to be persuasive. If it's not talking about your readers' pain and doubt, it won't have much impact.

If it does, though?

How could they possibly ignore what you have to say? Whether they sign up or not, you can rest easy knowing they've at least considered it.

Now's the perfect time to level up your marketing skills. You learn from home and even get started for free, using my affiliate link here:

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Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089

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