By Yan Badola
Website Visibility is creating your presence on the WEB. Common to all businesses is how to create visibility for themselves. Launching a website is not enough to get you Web visibility. Website visibility will ease the ways for your potential customers’ to find your website and inturn it is important for your overall business success.
Search Engine Optimization (SEO) is a recommended way for driving visibility for your website. On a daily basis, millions of users use the Search Engines for searching their desired products or services and if your company’s result gets to the top of major search engines, the benefits are simply going to be great.
Search Engine Optimization (SEO) is the technique through which you create visibility by optimizing right keywords which describe your product or services – inturn making your website Search Engine friendly, so that Search Engines can easily crawl and index your content. It also helps building high value links from reputable sources.
Following are some of the website visibility boosting tips:
- Content – Use informative and descriptive content on your website and include keywords which directly relate to your industry, product or service. Also highlight the important content above the fold in a clear manner.
- Title – Use appropriate title tags as Search Engines give them lot of importance. The Title tag should be self explanatory and should also include keywords related to that page.
- Meta Description – Meta Description is the small blurb which appears on the Search Engine Result Pages when somebody searches for product or services related to your business. This should also include keywords.
- Link Building – This activity will get your name published on other websites in the industry. This will help in creating lot of visibility as a number of users will see you on other websites. There are many ways through which you can build links. Some of them are:
- Get other industry-related & relevant resources websites to link to you.
- Get your link placed on important directories related to you line of business.
- Do Press releases and submit them on Press release distribution websites. Share you company’s important information with your users. In this way news about your company will be available to many users in your industry.
- Social Media – Social Media websites have moved from being just photo & video sharing space to a business networking & advertising platform. Social Media, if properly executed can get you lots of visibility and traffic. There are many Social Media websites available like Facebook, Twitter, Linkedin, YouTube, Delicious, Digg etc on which you can market your services and create lots of visibility.
- Sponsor an Event or give charitable donations to NGO’s (Nonprofit organizations).
- Provide freebies – Be an information resource for people in your industry. Share free information like articles, Whitepapers, Cd’s, research papers etc.
- Article Submissions – Create Articles and submit them on Article submission websites. Article Submission website have syndication power. As your article become famous among your user base, your visibility will increase.
We at The Web Strategy Company [http://webstrategycompany.com/] by AfterTheNet keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which often they are deprived of in absence of a trustworthy resource.
Neil is a member of the Knowledge Centre Team at The Web Strategy Company by AfterTheNet. Our expertise helps clients’ Marketing Teams to align to their business goals and targets. We are led by diversely experienced Business Executives giving you that cut above the rest advantage.
Article Source: http://EzineArticles.com/expert/Yan_Badola/393319
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