Having a strong web presence is becoming increasingly more essential to businesses.
Benefits of a Strong Web Presence
By Kellie Wasco
Having a strong web presence is becoming increasingly more essential to businesses as more and more technological advancements propel us further into this digital age. Companies who prosper from influencing their online visibility understand the benefits search engine optimization (SEO) can provide. Similar to SEO yet more evolved, web presence optimization (WPO) plays an integral role in any business plan. Though it involves website management, WPO does not end there. It is the process of increasing prominence for your company, as a whole, wherever online consumer activity may be. In other words, WPO takes SEO one step further by also incorporating various online media: review sites, local listings, blogs, and social sites such as Facebook and Twitter. By practicing WPO, companies increase convenience not just for themselves but for their consumers as well.
Convenience to Consumers
WPO adds convenience to consumers by making customer service available 24/7/365. Therefore, a strong or weak web presence can make or break a sale. Additionally, companies who employ the WPO strategy provide their consumers with global access. In addition, you can tailor your website to give your customers exactly the information that they are seeking no matter their location. Another benefit consumers can expect from WPO is interactivity. Since a main function of WPO is multimedia management, your company's web presence engages customers much more effectively. Each medium involved should be online, interactive and engaging.
Convenience to Companies
Web presence optimization provides companies with excellent benefits as well, such as improving credibility through brand development. Businesses with strong visibility amongst various online media can develop their image more effectively. Credibility is also gained through competition. Your business wants to be the number one result on Google, Bing, Yelp or Urbanspoon. Companies can help themselves move to the forefront of online traffic through WPO by spotlighting their personal brand of expertise, thereby gaining an edge on their competitors. Companies also save money by employing WPO, because of its maintainability. A strong web presence serves as an online brochure that can be updated quickly, easily and frequently. It is cheaper and more flexible than using offline media, such as print advertising, for that reason. In addition, by increasing visibility and reach, creating a stable web presence can lead to market expansion. As mentioned before, WPO provides consumers with global access to your business. Therefore, businesses who successfully increase their web presence can tap into new regions and demographics, which leads to growth opportunity and maximizes interactive feedback.
Kellie Wasco
MenuDrive
http://menudrive.com
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One of the simple facts of our lives today is that a web presence.
One of the simple facts of our lives today is that a web presence, whether it be for business or social interaction, is the single most effective method of getting exposure for your products, services or personal agenda. That said those who do have a website often don't get half the benefit they should due to bad web design.
There are a few basic points that should be kept in mind when designing or having a website designed that will make your site more effective as a business tool or personal platform. One of the really important points of good web design is maintaining a clean look and good accessibility. Sites that have a clean open look and use fonts that are available on all computers are more attractive options and more inclined to keep the visitor on the site.
This is particularly important because your site will be accessed by a wide variety of systems and browsers and viewed on many different monitor sizes and resolutions. The site has to be easily usable by as many of these as possible while staying stylish and attractive. Site designs that are "roomy" and use a lot of light space are more attractive than those that are cramped and very dark. Using stretch layouts ensures that all users can view the site with ease no matter what their screen resolution is.
Color schemes should be kept consistent throughout the entire site. Although different colors for different services or sections of your site may make sense, they tend to do more damage than good online. Use your corporate color scheme as a jump off point or choose simple complimentary colors that aren't too bright and overwhelming. This tends to draw attention away from the most important thing on your site - your content.
Complex and illogical navigation systems are another great killer of websites. A visitor needs to be able to find what he or she needs quickly and in a logical fashion without being diverted to unrelated locations first. As soon as someone feels they are wasting time they leave. A site map is a must on more complex sites and remember to include a mirror navigation bar at the bottom of each page. Also try and keep all text easy to read by maintaining sufficient contrast between the background and the text body.
Download times must be kept as low as possible by optimizing graphics and scripts and keeping Flash content manageable. As soon as a site takes an age to load the visitor closes and moves on. Try to have external links open in new windows which makes a return to your site easy as well. Also keep backgrounds and special effects simple. Busy backgrounds and masses of animated effects detract from your site's most important function in getting your content noticed and acted upon.
And that is perhaps the most important tip of all. Content is king. It is the reason your have a site to start of with and should be the main area of focus when designing a web presence. Keep your content, relevant, informative and of the highest quality possible in terms of copywriting and structure. Visitors pick up on fluff and extraneous information quickly and lose interest just as quickly. If they find what they want quickly and find it to be of value they will stay on the site and return frequently and that is the battle won.
Bob has been writing articles online for nearly 2 years now. Not only does this author specialize in Good Web Design, you can also check out his latest website about
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