Optimize Your Business Website to Maximize Growth
Web Designs by Rick offers everything you need to start an ecommerce business or give your current brick and mortar company a presence online. Contact us today to find out why we are Syracuse’s premiere website developer! 315-652-3820.
Although all industries have had to adapt their practices during the pandemic, some businesses have had to undergo pretty extreme changes. In an attempt to keep customers up to date on rapidly changing rules and guidelines, many businesses have started to use their websites more often. However, few are really getting all they could out of this tool.
After all, websites should be more than the place where you share hours and contact information. They’re your opportunity to connect with current and future clients. Here are some tips from Web Designs by Rick on how you can make the most of your website:
Bring in an Expert
When business websites suffer, it’s often down to a lack of professional knowledge behind the page. Your employees may be knowledgeable about your industry, but they may not know much about keeping a website looking and running great.
That’s why it’s so important to hire a marketing or web design pro like Web Designs by Rick to manage your site. This doesn’t necessarily need to be a full-time role: A few hours a week is often enough. If you’re bringing in a contractor or two, it may make sense to upgrade your payroll software to one that tracks hours and tax information on your behalf. This can make it far easier to track time worked, automate payroll and simplify tax calculating and filing.
Plus, the right software will provide enhanced financial reporting so you always have real-time cash flow insights. Enabling your website or app to take customer or client payments is an essential step toward continuous growth. Look for a payment system that works well for you and those paying you. Everyone wins when you use a tool specifically built to track financial API bank account balance information. This helps you avoid expensive credit card fees while your customers get the peace of mind of knowing they have the funds available to make payments.
Share Your Knowledge
Elium points out that another smart way to use your website is to share your knowledge. There are countless topics to cover when it comes to business. You can start a blog where you present this information in a friendly, easy-to-understand way that also doubles as a method of online marketing for your business.
There are several ways to leverage blog content in order to get the most out of the effort you put into writing it. For example, Shout Me Loud explains that you can share your posts on your social media pages to boost readership and reach. You can also use search engine optimization techniques when writing so that your blog posts help put your practice higher up in search results. Coming up with a consistent keyword strategy can make a real difference when it comes to building up your practice.
Provide a Point of Contact
Finally, you might consider using your website as a point of contact for both current and potential clients and customers. However, it’s important to be thoughtful about confidentiality if you plan to use your site this way. A generic contact page, which may go to a shared email address, needs to be clearly marked as such, especially if you’re in a state which has confidentiality laws.
If you want to create a more private system, you can use a site that allows clients to log in and contact you directly. This is often a better solution than having your email address posted publicly on your site since this can lead to more spam and junk mail than actual contacts. Moreover, this allows customers to easily access past information.
Ultimately, the best approach to take to your website is to think critically about what your customers need. Your site gives you the opportunity to connect with them wherever they are — take advantage of that opportunity and you can keep them coming back.
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