How To Use Pay Per Click Campaigns In Your Business

Pay-per-click (PPC) campaigns are a great way to break into online advertising without spending a fortune. You can start with a small budget and over time see huge returns on your investment.

But before even starting, it's important to understand all the different goals you can have in mind for your PPC campaign.

Build Your List

Email lists are a lucrative way to market your services and products. You get people to agree to receive marketing message from you via permission-based marketing. That is, they sign up on their own free will to get the messages. Usually, they get a free gift of some sort for signing up.

Promote an Event

Short-term goals are really great to fill with PPC campaigns. Events usually have a set date that they are going to happen, and this bodes well for pay per click because people don't like to miss out. With a deadline approaching, people are more likely to sign up if they hear about it via PPC.

Sell Your eBook

Do you have a published eBook that you want people to know about? Starting a PPC campaign to promote the book is a great way to get more people to buy it. You can let your ad send them to a video trailer of your book and to an order page.

Get More Followers

If you're trying to build up a community on Facebook, running a promoted post advertisement or another type of PPC campaign to get awareness for your group can do wonders for getting more followers.

Get More Engagement

You can run promoted posts on Facebook, Twitter and Pinterest to get more engagement on a particular post that you want to see people respond to. When you get the engagement though, be sure to respond back to increase the effect.

Promote a Contest

If you have a contest without PPC, you may end up very disappointed in the results. Contests are wonderful ways to build your list and get more awareness about your brand.

Close More Sales

PPC can also be used to promote a direct product for direct sales instead of promoting a list or a post. Sometimes people just want what you have to offer and they want it now, not later. Create an awesome sales page and the PPC ad can link directly to the sales page for best results.

Retarget Consumers

A great use of PPC is to retarget people who have seen your website and offerings but did not buy. Bringing them back is an excellent use of PPC campaigns because sometimes people just left because they got busy and the reminder to go back will help.

Facebook wants you to succeed using their PPC advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

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By Jon Allo

Pay per click (PPC) is often overlooked by small businesses because they don't realize how effective a well-planned PPC campaign can be for them.

But, a PPC campaign that has realistic goals can be very lucrative. Here are eight tactics that work very well to improve your business when PPC is used.

1. Remarketing

Basically, Google or Facebook will provide you with a code which puts a cookie on the computer that has visited your website but did not convert. Then, when the visitor goes to other web pages, they will see mention of your website.

2. Build Your List

Instead of using PPC to sell the actual products you want to sell, use it to build your list. You can offer a freebie of some kind in exchange for an email address. Once they're on your list, you can now market all your products and services to them instead of just one at a time.

3. Local Targeting

Even if you have a national business, local targeting is a good thing to do. Write content that is focused on a particular location that has a high amount of your target audience.

4. Segmentation

When you plan a PPC campaign, you want to segment your market down as small as you can for each type of advertisement that you create. You can use the tools available to target only certain people with the ads that you create.

5. Make Better Landing Pages

When you plan a PPC campaign you should create special landing and sales pages for each advertisement. This will help ensure that you target the people that you want to target - not just with the ad that they click, but on the page they land.

6. Test Everything

Testing is important in all marketing and advertising. Try two different PPC ads targeted to the same audience with just one minor thing changed such as headline, or use the same ad targeted to different audiences to figure out which responds most. The important thing is to only change one aspect at a time.

7. People First

With all the focus on keywords, content, and technology, don't forget that first and foremost you're marketing to human beings - humans with thoughts and feelings and the ability to differentiate between a good deal and a bad deal.

8. Study Your Numbers

Nothing is ever complete without studying the numbers. At various points during your PPC campaign, compare the results with your goals. If they're not lining up then you need to adjust the campaign.

Running a successful PPC campaign is easy for small business owners today with the tools available on Google as well as social media like Facebook. But, before you start, ensure that you have a goal in mind, and that you have prepared for the PPC campaign to be successful.

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