Search engine optimization involves a variety of different techniques that will help your website to rank higher. Those Internet businesses that do not use them are at a great disadvantage. The following are some tips to help you and make sure your site is getting a high ranking with the search engines:
When you are creating your website, search engine optimization must be used when naming your pages and in the page titles. If you are not sure of how to do this, you will find the steps on the Internet or you can hire a professional to do this for you. The page titles and pages should use keywords that are connected to your business.
The keywords that were used in the page titles and pages should also be used in whatever text your have on your website. Many businesses often have an About Us page and the keywords used in these text areas will help your website to earn a higher ranking.
To get even better results, implement an article marketing strategy for your business. Use keywords related to the business in the articles. The key, however, is not to use the most popular keywords, as these will have more competition. By sticking to the less popular keywords, you stand a greater chance of getting a higher rank.
When using keywords, be sure you do not use too many. Basically, you should always try to keep the keywords density (how many times the keywords are used in an article or text) under 3 percent. In other words, if your article is 500 words long, do not use the keywords more than 15 times in the whole article or it could be looked upon as spam by the search engines. The end result of this would be a lower rank.
Another thing that a lot of people don’t understand about search engine optimization is that you are going to get better results if you use the keywords closer together. In other words, if your keywords are ” sell Arizona real estate”, you could use all of these keywords separately and it would work, but putting them together will get you a lot better results.
Joseph Akinola is a Search Engine Optimization Guru, An Internet Affiliate marketer and a Creative Inspirational Writer. For more of his stuff, check: http://www.seorig.blogspot.com
Article Source: http://EzineArticles.com/expert/Joseph_Akinola/679989
