Web Design Tips for Small Businesses
Why Is Web Design Important for Any Serious Business?
By Karina Popa
When redesigning a website, some may be think about the importance of website design, the way it impacts an audience and business. There are five good reasons why web design is important.
It gives a first impression.
When users visit a site, this gives them a first impression of a business. They can judge a business in a matter of seconds. So, during this very short time it would be best to make a positive impact on the audience.
When a website has an outdated or unappealing design, this will let the audience have a negative impression of the business. Since they will not find the website interesting, this will discourage them from viewing it. This way, the business will miss out on leads since users who leave the site will move on to competitors.
Website design is important because it influences the way an audience perceives a brand. The impression businesses leave on them can either let them stay on their page and learn more about them or leave to move on to a competitor. A good quality web design helps keep leads on their page.
It helps in search engine optimization strategy.
A lot of web design practices and elements influence the way businesses publish content on their site, which also affects the way search engine crawlers index their website.
They cannot afford to mismanage this. When their on-page SEO fundamentals do not meet the required standard, they will be fighting a difficult task for visibility right from the start.
In addition to the way it is published on a website, some web design elements can affect SEO directly in and of themselves. It can be difficult to understand web design when they are not familiar with the way it functions. In other words, their code has to be SEO-friendly.
It is best to hire a web design company that are experts in this field to ensure the right web design practices (as well as succeeding search engine visibility).
It creates consistency.
When businesses attempt to get new leads, they want to build up their brand. They would like their audience to become more familiar with their brand in order for them to choose you when they like to convert. Web designs are valuable since they help in creating consistency across web pages.
It is important to use the same fonts, styles as well as layouts across all website pages. If there is a different design on each page, the site will look very unprofessional. It will also make it difficult to build brand recognition since their audience will not be able to know the colors to be associated with their brand.
When a website is not consistent, visitors will leave and move on to a more professional looking side. Building consistency will let leads stay on their page for a longer time and let them become familiar with their business. When their site is redesigned for this key element, they can earn more leads and conversions.
Are you looking for a web design company specializing in MJM designs? Come and visit our website to check our past MJM projects!
Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444
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By Karina Popa
Perhaps one of the greatest challenges that owners of small businesses need to deal with is having and maintaining a website. What makes it even harder is the unlimited options available, and the costs involved that may range from affordable to very steep prices that they cannot make sense of.
Professional web designers should aim to create a website that can effectively draw in more relevant traffic to the site, generate additional leads and reduce the issues that users might encounter as they navigate through the web pages for whatever reason or need they may have.
Here are some tips they could take into consideration so that their small business website could catch the interest of viewers and in turn, get the impact they desire:
Clutter Free
The website of small businesses should be attractive but simple in design. Viewers may feel overwhelmed if the website looks too complicated or includes a lot of information. A clean, simple design looks more professional. Viewers should always have a pleasant experience every time they visit a website.
The website should easily be found by Google.
Top search engines like Google will be able to easily index a small business website if it is clutter free, has clear content, proper URLs, sitemap and makes use of relevant keywords. In addition, a small business web design should have a basic SEO at the least. For this reason, it is vital to hire the services of a good CMS to create and maintain a website.
Mobile Friendly
Since Google announced about its mobile-first index, it is a must for small businesses to get a responsive web design. This means that the website will adjust to the devices it is viewed on. However, this does not necessarily make it mobile friendly. Small business owners should see to it that visitors have a user friendly experience on whatever device they use.
Inbound Leads
A small business website should be able to get as many inbound leads as it can. It is normal for people to search for products, compare them and their prices before making any purchases. This time should be used in getting their email addresses. This way, businesses can send them information and will be able to assess the time when they are ready to buy. They should refrain from being too persistent so that potential customers would not get turned off.
Visible Contact Details
Some web design companies have a tendency to overlook this but they should make sure that contact details can easily be seen. It is best to display such information like the email address and phone number on prominent locations like the top and bottom of all pages. There should be a "Contact" page at the last part that contains the company's contact numbers, physical address, email address, map with directions as well as its operating hours.
Professional Branding
Small businesses should choose a website design company that will create a website that looks professional and is consistent with their brand. They should also make use of colors that stand out in their brand logo. They should stick to only one or two fonts, using them consistently all through the website. They should choose graphics plus images that go well together as well as enhance the website.
Do you need quality web design for your next business website? Why not choose a professional and experienced web design company? Click the links and learn more about our website designers!
Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444
http://EzineArticles.com/?Web-Design-Tips-for-Small-Businesses&id=10240589
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