Website’s Visibility: With more and more consumers logging onto the Web to research products and services, if they are going to find your business, your business needs to be on the Web.
By BJ Novack
We all want our websites to succeed. One of the easiest ways to do that is to leverage the power of social networking. And one of the most fun and easy social networks to use is Twitter. Leverage Twitter power and watch your site traffic soar. There are three quick and easy ways to use Twitter to boost your website’s visibility.
Tweet every time you add content to your site. Sounds simple, huh? It is. But there are some further tricks to tweeting your new content.
- Use #hashtags when tweeting to highlight your keywords. These often appear in searches and help associate that hashtagged keyword with you as a Twitter user, and, by association, with your website. Hashtags will also appear in a few places on Twitter, which will get your tweet more attention. And trending hashtags are featured on hashtags.org, which may also get you some attention and link love.
- Use Twitter’s link shortening service to shorten the URL that links to your new content. Twitter vets URLs using their own shortener to ensure they aren’t malicious urls, which gives your links more trust. It will also show your real URL when hovered.
- If your content or blogpost is about a person, see if that person is a Twitter user and identify them in your tweet by their Twitter username with the “@” symbol in front of it. Twitter offers a way to find people whose emails you have in your address book for the most popular free online email providers. When you include the “@” before a Twitter username it will link the username to the Twitter profile of the person in question, and may get you a response from that person in the form of a tweet or retweet, a blog comment, or some link love. If you don’t know the person’s email, check to see if they have a website and if they have their Twitter username there or a “follow me on Twitter!” button.
For those of you who use content management systems such as WordPress, TextPattern, Drupal, Joomla and others, most have plugins or add-ons that allow you to easily set up automatic tweeting every time you publish new content on your website.
Make it easy for your site’s visitors to tweet your content. You can do this on a static website by including the code for a Tweet button that is available to you through the Resources link on the bottom of your Twitter Settings page. If you use WordPress, TextPattern, Drupal or another content management system, check to see if there’s a plugin or add-on that allows you to add a tweet button automatically to your website.
Include a “Follow me on Twitter!” button on your website. The code to include a follow button is available through the resources link on the bottom of your Twitter settings page. Or, if you use WordPress, Drupal, Textpattern, Joomla or another content management system, see if there’s a plugin or add-on that will add this for you. The Twitter follow button makes it easy for people to follow you and posts your tweets of your new content on their Twitter home page. This makes your site more sticky and brings you back repeat visitors who are already interested in you and your website.
Follow other people on Twitter whose websites are about similar subjects as yours. Following someone on Twitter encourages them to follow you, and spreads the link love.
Leveraging Twitter in these four ways to bring you new and repeat visitors is a smart and easy way to boost your website’s visibility and traffic. There is a lot more you can do to increase your website’s effectiveness.
Check out Ninja Web Services [http://ninjawebservices.com] for more ways to boost your website’s visibility.
Article Source: http://EzineArticles.com/expert/BJ_Novack/20866
11 Ways to Grow Your Website Visibility
Advertising
You can advertise your website on LinkedIn, Google, Facebook and pretty much every other corner of the internet. You’ll gain instant visibility and search engines will index your website earlier and faster than a typical website submission into search engines, which increases your chances of being listed higher in search results.
Social Media
If you have an account on Twitter, Facebook, LinkedIn, Google, MySpace or any other form of social media, you can ask your friends and followers to view your website. Although this mostly results in one-time visits, it’s still a great way for your website to get some brownie points.
Blogging
Do you blog? If not, you should consider it. Content is strong in the online world. Share your blog posts with your followers, friends and coworkers. That’s not very different from the Social Media strategy, though. However, there are blogging platform that are based on sharing, reblogging and supporting other bloggers. WordPress, Blogger, Medium, and Tumblr are four great places to get started. Follow, comment and like other posts. Engage with bloggers like you do with your friends on Facebook, be consistent with your blog posts, keep them interesting and engage with others. In no time you’ll find people are reblogging and sharing your content. Don’t forget to link back to your website!
Email Marketing
Create an email list, don’t buy them. It takes time and a little optimization on your website if you do it in house. But you can also build email lists with email marketing companies like MailChimp. Although it takes time to build a large, strong email list, this will probably be the best way to get people back to your website. If they were interested to opt in for your newsletter and/or offers, chances are they will come back when you send them something they’re interested in.
Backlinking
Backlinks are links on other websites that point to your website. Typically, they are permanent links, unlike ads. If you have a friend who has a website, ask him to link back to your website. You might be asked to do the same in return, as a heads up. Some people say that getting back links to your website is bad for SEO. In some cases, backlinking is bad for SEO. You don’t want to be listed in directories of useless websites or linked back from spammy or illegal websites. Link back from your Twitter, LinkedIn, Google, and Facebook pages. But more importantly, get people you know, or can mutually benefit from you, to link back to your website.
Increase your SEO
SEO is your Search Engine Optimization – or put in human terms, it’s how well you rank when someone searches for your website or related content. SEO is a really big world and has become a market on its own. This article won’t go far in depth about SEO. If you don’t know much about SEO, hop on Google look for some tips and help. We can’t even give you a link because SEO rules change quite often, but the general rule is: provide original and high quality content. Write your own articles, add your own images, and be search engine friendly.
Prizes
Offer prizes to people in return for signing up on your newsletter, buying from your store, liking you on Facebook and so on. The prize doesn’t have to be a car either, just something that most people are interested in. If you’re a tattoo shop, give away 4 hours of free work when you reach 1,000 likes. This example doesn’t benefit your website directly, but this method can be applied to your website, customers, social media and so much more. Have fun though, this method shouldn’t feel like a lot of work.
Engage with people
Create friendships on Twitter and post on forums that are related to your brand. If you’re a blogger that writes about fashion, you should be active on forums about fashion. Don’t forget to answer questions on Quora as well. Quora has been driving a lot of traffic to a lot of websites lately, and it’s a place where you can establish yourself as a professional.
Press Releases
There are a few places online that you can do a press release for free. But the best exposure will come from paying for them. Once there’s a monetary incentive for another business to prosper, they’ll promote you to their contacts and their audience, which can be hundreds of thousands of people. Two note worthy places are PressExposure and HARO (Help a Reporter Out).
Guest Posting
This refers back to the blogging method that was mentioned earlier. But get people to guest blog for you, which gives you great high quality and original content, and guest blog for others. Then your content can reach a whole new audience and you can link back to your website.
Create Videos
YouTube gets more unique visitors per month than any other website, including that guy over there (points to Facebook). And just like a blog post, make sure you share it. Ask your friends to watch it, share it, vote for it and comment on it. With systems like YouTube and Vimeo you can add a description, keywords and links back to your website. Talk about your website, your blog, your content, and so forth. Videos are powerful. In fact, most people would rather watch a 3 boring minute video than read an interesting 15 minute article. And this gives you another way to reach new visitors.
The simple truth is that there are many ways for you to grow your website visibility. These are just a few ways to increase website traffic, and not every method will work for you. It’s up to you to find out what works best and what doesn’t work at all. But they are all worth a shot. You’ll never know if you don’t try.
Article Source: http://EzineArticles.com/expert/Kalob_Taulien/1905287
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Read More: Reasons Why You Need To Have Social Share Buttons
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