What Makes a Website Good? 5 Qualities of an Effective Website Design. -

A website is a representation of your company in the world wide web. It showcases your products and services, and serves as a marketing tool to attract potential clients. A well-designed website gives people an idea of who you are and what you do.

However, designing a website can be difficult because it’s not just about design. Good web design has five key qualities: responsiveness, credibility, navigability, usability, and aesthetics. These qualities make up the backbone of any successful site—whether it’s for a personal blog or a global retail conglomerate. In this article we will explore each quality in depth and provide tips on how to achieve them for your site.

Credibility

The first step to building credibility is educating your audience.

Within the first few seconds of viewing a site, your audience will decide whether they want to explore it further.

It’s important for your website to be credible and trustworthy by focusing on its content. A good way to do this is by providing accurate information about your business and services upfront.

Additionally, you should focus on creating an informational blog that educatively discusses the industry your company operates in. This will create a sense of trustworthiness and authority among audiences who read it because it shows them you’re knowledgeable about the industry and care about their needs.

Navigability

Navigability is a measure of how well a site's information is organized. You want to make it as easy as possible for people to find what they're looking for on your site. Think about all the websites you've visited where you couldn't find anything because the content was poorly organized or spread out over too many pages. In order to be navigable, a website should have clear organization and flow from one page to another. This allows visitors to easily find what they're looking for and know how deep they need to go in order to find it.

The home page is an important part of a website's navigation because it sets the tone for the entire site. If the homepage is cluttered or hard to understand, then users might get lost when they start exploring other pages on your site. We recommend limiting the amount of content on your homepage and making sure that everything there has a purpose. It should also be easy to get from one page of your website to another without requiring any backtracking or guesswork.

Usability

Usability is the most important of the five qualities—without it, your website is useless.

A user-friendly site can be one that’s straightforward and intuitive to navigate. Or, it can simply mean that the site doesn’t take too long to load.

Either way, usability depends on how visitors interact with your site. Make sure your site is easy to use by testing it out yourself. Answer questions like “can I find what I need?” and “was I distracted by anything while I was looking for it?”

Good usability means you should be able to find everything you need on your page within 3 clicks or less. If you have a complex product catalog, make sure your navigation bar includes links to every page. When you create pages for products, make sure they are easily accessed from the home page or other product pages--otherwise customers may never see them!

Aesthetics

A website’s aesthetics may be the most important factor for your potential customers. A sloppy, unprofessional site will deter people from doing business with you.

The overall look of your site is what visitors are going to notice first—and it has the power to make them stay or leave. That being said, you want your website to have a professional appearance to uphold your company’s image.

That doesn't mean that you need a design that sticks out like a sore thumb—it just means that you should put thought into how your site looks and decide if that’s how you really want it to look.

There are many things which contribute to the aesthetic quality of a site—including font choice, color scheme, layout, and imagery.

What Makes a Website Good?

Websites can be intimidating—they're often made up of complicated coding and require high-level graphic design skills. But don't let that intimidate you! With the right knowledge, you'll be able to create a website that feels like it was made by a pro.

A good website is one that's responsive, credible, navigable, usable, and aesthetically pleasing.

Responsive websites will look good whether they are viewed on a desktop computer or mobile phone. They are designed to work well with both touchscreen and non-touchscreen devices.

Credible websites are trustworthy and reliable. They provide ample information about their products or services without being too promotional or biased.

Navigable websites are easy to find your way around, whether you're looking for contact information or product specifications. They should also have plenty of search options for users who know exactly what they're looking for to ensure they can find what they need quickly and easily. Unusable websites frustrate visitors by not providing useful content or functionality when they try to interact with the site's features or buttons. Aesthetically pleasing sites should be visually appealing so users enjoy visiting them again and again.

Responsiveness

Responsive design is a powerful feature in modern web design. It allows the site to adjust its layout depending on the device being used to access it. This means that your website will look great regardless of whether someone is viewing it on their desktop computer, laptop, tablet, or smartphone.

The best way to ensure your site is responsive is by using Office 365 for business email hosting and blogging tools like WordPress. Both of these products are built with responsive design in mind, so they work seamlessly across different devices.

What Makes a Website Good? 5 Qualities of an Effective Website Design.